Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews

Manipurated is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Manipurated uniquely combines an expose of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back.In today's hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, cafe, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. Manipurated gives business owners an insider's view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them -- and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business's online reputation.Both a warning and a call to action, Manipurated is a must-read for all small business owners who depend on online reviews.

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Sarah Hiner

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Lenin, a consultant who specializes in digital marketing, public relations, and reputation management, helps business owners understand and deal with online ratings and reviews. He explains the key players and rules, how the platform developed, and the inner aspects of the industry, including how these sites create conflict of interest, how the industry is failing businesses, the role of reputation management companies, and how these sites can boost a business. He outlines steps to leveraging ratings and reviews, including understanding jargon and reviewer personality types, finding ratings and reviews, claiming and updating information about a business, fighting bad reviews, responding to reviews, showing off good ones, generating them, and flagging problematic ones. Examples are included.
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