Forget the business plan…forget the five-year projection…just do it. That’s just part of the advice that Guy Kawasaki gave to Bottom Line/Personal readers when he made the case that a soft economy was a great time to start your own business. In The Art of the Start, Kawasaki draws upon his decades of experience building companies on his own and guiding startups and helps entrepreneurs touch the heart and passion of their customers. From raising money to hiring the right people…from defining your positioning to creating a brand…from creating buzz to buzzing the competition…from managing a board to fostering a community, this book will guide you through an adventure that is more art than science.
Rule #1: Customer service is not a department. That’s just one of the 39 gems shared by Lee Cockerell, former executive vice president at Walt Disney World. No one knows how to win and keep customers better and more profitably than Disney. Drawing on the tenets of professional integrity, creativity and customer service, Cockerell’s easy-to-read, easy-to-use advice applies to any business, big or small. The Customer Rules is the essential handbook for service excellence everywhere.
Anyone can turn a passion into a career, and it doesn’t take a fortune. In The $100 Startup, entrepreneur and Bottom Line contributor Chris Guillebeau tells the tales of 50 entrepreneurs who earn at least $50,000/year doing simply what they love to do. The first step is figuring out what your salable skill is. Guillebeau takes readers step-by-step through identifying what skills they have that are marketable…to writing a business plan…testing the concept…finding customers…and ultimately growing the business. Imagine being able to do what you love every day and make money doing it. The $100 Startup helps make that dream a reality.
“When the economy falters, companies try to sell us memories of happier times.” That’s just one dirty little secret author and consumer advocate Martin Lindstrom shared with Bottom Line readers. In fact, in Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Lindstrom paints a frightening picture of the many ploys that marketers use to get you to buy their products, including ways that companies stoke the flames of fear surrounding natural disasters, sickness and food contamination and how they actually develop their products to become physically addictive. Drawing on more than 20 years of experience with some of the world’s largest companies, Lindstrom will reveal some of the most manipulative marketing practices that tap into customers’ deepest fears, vulnerabilities and dreams.
Cold-calling is history. The Internet and social media provide salespeople the most far-reaching tools ever, but most salespeople are using only a fraction of these tools’ power. Social media and networking expert Kevin Knebl made this clear when he shared with the Bottom Line team his most important strategies for getting more out of LinkedIn, including the right way to use the search function to expand your reach and why your company should have a LinkedIn page of its own. Learn these tips and so much more in his book The Social Media Sales Revolution. Kneble and coauthor Larry Chase give their successful strategies for how and when to use LinkedIn, Facebook, Twitter and other social-networking sites… “netiquette for sales people”…and even time-management strategies so you don’t get sucked into the social-media abyss.
Revised and expanded, this best-selling guide provides helpful tips, checklists, forms and boilerplates to simplify the process of buying and selling real estate for everyone from first-time buyers to seasoned investors and real estate pros. Author Bob Irwin, a frequent contributor to Bottom Line, brings his 40+ years as a real estate insider and master negotiator to the buying and selling process. This latest edition includes chapters on dealing with foreclosures…buying a short sale…selling when you’re underwater…dealing with builders and developers…negotiating the commission rate…and more.
Want to make the college-application process easier? Learn what admissions officers at the top colleges and universities are looking for so that you don’t have to waste time on excessive extracurricular activities or essays that miss the mark. Former Dartmouth College admissions officer Michele A. Hernandez shares all of the secrets in A is for Admission. Bottom Line readers learned some of the top myths about college applications, such as how important SAT scores really are and the power of private schools. Hernandez’s A is for Admission is the complete insider guide to making the admissions process positive and painless.
In an increasingly digital landscape, where businesses and clients are spread out across the globe, there’s never been a time before when essential communication skills have been so imperative. Internationally renowned business communications speaker, coach, and author Barbara Pachter returns with an invaluable guidebook to help you improve office conduct, increase your career opportunities, and succeed in the business world—all through clear, effective communication. The Communication Clinic addresses numerous different elements of communication, including blog posts, making successful presentations, writing effective emails, and presenting yourself professionally in the workplace, interacting via Skype, and more. Laid out into 99 quick and easy-to-digest chapters, Pachter helps you identify and diagnose any of your communication problem areas, and then provides you with prescriptive, implementable steps to not only overcome these difficulties, but to thrive in the face of them. Succinct suggestions and helpful exercises are included so you can immediately apply these new, unique lessons.
Regular Price: $15.99
Special Price: $14.39
Have you ever lost out on a promotion? Struggled with a difficult conversation? Been put on the spot and blanked? Imagine if...
...you were better at persuading others and negotiating for what you want.
...you were more fluent at introducing yourself, making conversation, and following up.
...you were better at delivering feedback, receiving criticism, and using positive language.
...you were perceived as more diplomatic and charismatic.
Smart Talk applies up-to-date communication research to everyday situations and gives smart, practical, step-by-step directions to achieve results.Smart Talk is no ordinary book-- it's the Swiss Army Knife of communication--a comprehensive set of tools to build strong relationships and avoid communication breakdowns.
With proven strategies and practical action plans, Smart Talk will help you resolve conflicts, strengthen your natural charisma, and master the art of persuasion. Never again will you dread a holiday party or be rendered speechless at a business meeting. Backed by solid research and written in an engaging narrative style with a warm sense of humor, communication expert Lisa B. Marshall translates her wealth of experience into practical, fresh advice to help you navigate any complex situation, and achieve professional success.
Regular Price: $18.00
Special Price: $16.20
Whether you're eating lunch with a client, Skyping with your boss, or meeting a business partner for the first time--it's all about how you present yourself. TheEssentials of Business Etiquette gives you 101 critical tips for improving behavior in any business situation--all delivered in a quick, no-nonsense format.
"If you are looking for practical guidelines on how to conduct yourself in a business situation, what behaviors you need to use to get ahead, and how to be sure that you do not offend others, read this book!" -- MADELINE BELL, President and COO, The Children's Hospital of Philadelphia
"Pachter has once again done an excellent job at highlighting some key tools to succeed in leadership and how to conduct yourself in the workplace." -- JOSEPH A. BARONE, PharmD, FCCP, Acting Dean and Professor II, Rutgers University, Ernest Mario School of Pharmacy
"The pragmatic advice Barbara offers is sure to meaningfully help people be more confident and effective in multiple business situations." -- ELIZABETH WALKER, Vice President, Global Talent Management, Campbell Soup Company
"Readable, well-organized . . . presents practical, sound advice on the most common situations involving business etiquette: communication, body language, dress, dining, telephone, and cell phone use, making presentations, job interviewing, and many other essentials. Recommended. All business collections and readership levels." -- CHOICE
Regular Price: $15.99
Special Price: $14.39
Dan Ariely, behavioral economist and the New York Times bestselling author ofThe Upside of Irrationality and Predictably Irrational, examines the contradictory forces that drive us to cheat and keep us honest, in this groundbreaking look at the way we behave:The (Honest) Truth About Dishonesty.
From ticket-fixing in our police departments to test-score scandals in our schools, from our elected leaders' extra-marital affairs to the Ponzi schemes undermining our economy, cheating and dishonesty are ubiquitous parts of our national news cycle--and inescapable parts of the human condition.
Drawing on original experiments and research, in the vein of Freakonomics,The Tipping Point, and Survival of the Sickest, Ariely reveals--honestly--what motivates these irrational, but entirely human, behaviors.
Regular Price: $14.95
Special Price: $13.46
Manipurated is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Manipurated uniquely combines an expose of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back.In today's hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, cafe, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. Manipurated gives business owners an insider's view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them -- and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business's online reputation.Both a warning and a call to action, Manipurated is a must-read for all small business owners who depend on online reviews.
Regular Price: $22.95
Special Price: $20.66First impressions (and second ones!) count, whether you are an intern or a CEO. Lauren A. Rothman addresses an age-old dilemma: how to be appropriate and stylish in the workplace. Based on a decade of experience in the fashion industry, she addresses the basics of fashion and executive presence by offering advice, anecdotes, and style alerts that help readers avoid major fashion faux pas at the office. Style Bible: What to Wear to Work is the must-have resource for the modern professional, male or female, climbing the ladder of success. Lauren identifies the ultimate wardrobe essentials, and reveals shopping strategies and destinations for the everyday person. Style Bible, complete with helpful illustrations, is the go-to manual on how to dress for every professional occasion and a valuable resource for understanding dress codes by industry, city, and gender so that your visual cues will make a strong impact. Make a commitment to being better dressed at work with Style Bible.
Regular Price: $12.99
Special Price: $11.69
Bryan Mattimore is a big idea guy--bringing in over $3 billion in sales for Fortune 500 companies through innovation projects. InStart Me Up: 21 Days To a Big Idea, Mattimore takes readers through a disciplined, creative process to help aspiring entrepreneurs create an original new business concept.
By investing less than an hour a day for 21 days, the "student" will: 1) learn a new toolkit of creative thinking strategies and problem solving techniques that can be useful for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen practical new business concepts from which to choose the highest potential/winning idea for a new start-up.
Entertaining and easy-to-follow, Start Me Up is a must-read to all aspiring entrepreneurs, helping you to find and implement your first--or your next--biggest idea.
Ms. Tolchin has created an all-in-one guide that addresses the critical issues that beginning inventors might fail to even consider. From terminology to patenting, from licensing to marketing, each expert offers clear and practical advice to help inventors reach their goals. Every chapter presents the information in a sequence that will allow the beginning inventor to navigate the waters of product development. By following the steps offered and heeding the advice of these seasoned professionals, the reader will stand a better chance of avoiding pitfalls and finding success at journey’s end.
Normally, novice inventors spend thousands of dollars attending lectures and workshops that they hope will prepare them for the challenges that lie ahead. InSecrets of Successful Inventing, Edith Tolchin provides a straightforward guide to the basics as well as a useful resource to take your idea to the next step.