Want to make the college-application process easier? Learn what admissions officers at the top colleges and universities are looking for so that you don’t have to waste time on excessive extracurricular activities or essays that miss the mark. Former Dartmouth College admissions officer Michele A. Hernandez shares all of the secrets in A is for Admission. Bottom Line readers learned some of the top myths about college applications, such as how important SAT scores really are and the power of private schools. Hernandez’s A is for Admission is the complete insider guide to making the admissions process positive and painless.
Revised and expanded, this best-selling guide provides helpful tips, checklists, forms and boilerplates to simplify the process of buying and selling real estate for everyone from first-time buyers to seasoned investors and real estate pros. Author Bob Irwin, a frequent contributor to Bottom Line, brings his 40+ years as a real estate insider and master negotiator to the buying and selling process. This latest edition includes chapters on dealing with foreclosures…buying a short sale…selling when you’re underwater…dealing with builders and developers…negotiating the commission rate…and more.
“When the economy falters, companies try to sell us memories of happier times.” That’s just one dirty little secret author and consumer advocate Martin Lindstrom shared with Bottom Line readers. In fact, in Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Lindstrom paints a frightening picture of the many ploys that marketers use to get you to buy their products, including ways that companies stoke the flames of fear surrounding natural disasters, sickness and food contamination and how they actually develop their products to become physically addictive. Drawing on more than 20 years of experience with some of the world’s largest companies, Lindstrom will reveal some of the most manipulative marketing practices that tap into customers’ deepest fears, vulnerabilities and dreams.
Anyone can turn a passion into a career, and it doesn’t take a fortune. In The $100 Startup, entrepreneur and Bottom Line contributor Chris Guillebeau tells the tales of 50 entrepreneurs who earn at least $50,000/year doing simply what they love to do. The first step is figuring out what your salable skill is. Guillebeau takes readers step-by-step through identifying what skills they have that are marketable…to writing a business plan…testing the concept…finding customers…and ultimately growing the business. Imagine being able to do what you love every day and make money doing it. The $100 Startup helps make that dream a reality.
Rule #1: Customer service is not a department. That’s just one of the 39 gems shared by Lee Cockerell, former executive vice president at Walt Disney World. No one knows how to win and keep customers better and more profitably than Disney. Drawing on the tenets of professional integrity, creativity and customer service, Cockerell’s easy-to-read, easy-to-use advice applies to any business, big or small. The Customer Rules is the essential handbook for service excellence everywhere.
No matter how bad the economy and how high the unemployment rate, there always are jobs to be had and companies that are hiring. So where are job hunters going wrong? With what they say and how they say it. Author and leading career expert Andrea Kay presents a fascinating, and sometimes frightening, portrait of the many silly things that people do and say during the job-interview process—things that totally ruin their chances of success. People don’t prepare…they’re pushy…they are defensive. That’s just a few of the self-destructive behaviors hiring managers across the country talk about. Learn to stand out from the crowd and step into your next job. Forward by Bottom Line’s career development expert Eric Bolles.
Regular Price: $15.99
Special Price: $14.39
Dan Ariely, behavioral economist and the New York Times bestselling author ofThe Upside of Irrationality and Predictably Irrational, examines the contradictory forces that drive us to cheat and keep us honest, in this groundbreaking look at the way we behave:The (Honest) Truth About Dishonesty.
From ticket-fixing in our police departments to test-score scandals in our schools, from our elected leaders' extra-marital affairs to the Ponzi schemes undermining our economy, cheating and dishonesty are ubiquitous parts of our national news cycle--and inescapable parts of the human condition.
Drawing on original experiments and research, in the vein of Freakonomics,The Tipping Point, and Survival of the Sickest, Ariely reveals--honestly--what motivates these irrational, but entirely human, behaviors.
Regular Price: $14.95
Special Price: $13.46
Manipurated is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Manipurated uniquely combines an expose of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back.In today's hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, cafe, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. Manipurated gives business owners an insider's view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them -- and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business's online reputation.Both a warning and a call to action, Manipurated is a must-read for all small business owners who depend on online reviews.
Regular Price: $12.99
Special Price: $11.69
Bryan Mattimore is a big idea guy�bringing in over $3 billion in sales for Fortune 500 companies through innovation projects. InStart Me Up: 21 Days To a Big Idea, Mattimore takes readers through a disciplined, creative process to help aspiring entrepreneurs create an original new business concept.
By investing less than an hour a day for twenty-one days, the �student� will: 1) learn a new toolkit of creative thinking strategies and problem solving techniques that can be useful for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen practical new business concepts from which to choose the highest potential/winning idea for a new start-up.
Entertaining and easy-to-follow, Start Me Up is a must-read to all aspiring entrepreneurs, helping you to find and implement your first�or your next�biggest idea.
Ms. Tolchin has created an all-in-one guide that addresses the critical issues that beginning inventors might fail to even consider. From terminology to patenting, from licensing to marketing, each expert offers clear and practical advice to help inventors reach their goals. Every chapter presents the information in a sequence that will allow the beginning inventor to navigate the waters of product development. By following the steps offered and heeding the advice of these seasoned professionals, the reader will stand a better chance of avoiding pitfalls and finding success at journey’s end.
Normally, novice inventors spend thousands of dollars attending lectures and workshops that they hope will prepare them for the challenges that lie ahead. InSecrets of Successful Inventing, Edith Tolchin provides a straightforward guide to the basics as well as a useful resource to take your idea to the next step.
Our brains are drowning in information—more than five times as much information each day as we had in 1986. But we simply aren’t hardwired to cope with the accelerating pace of modern life. So it’s no wonder that we experience the negative effects of cognitive overload in our everyday lives—difficulty making decisions, losing our keys, forgetting names and being just plain exhausted. Now Bottom Line contributor Daniel J. Levitin, PhD, helps you calm your life and your brain by applying neuroscience with tips for organizing your home, your time, your relationships—and even harnessing the power of the junk drawer. This entertaining best-seller can help you organize your mind in today’s sometimes chaotic world.
Mathphobes everywhere—in spite of what you think, you already have a “mind for numbers.” As Bottom Line expert and engineering professor Barbara Oakley, PhD, explains: “If you don’t consider yourself naturally good at math, you may be surprised to learn that the brain is designed to do extraordinary mental calculations.” We just have to learn to harness our natural talents with tools, tips and tricks that the “so called” math and science experts use. With aplomb and humor, Dr. Oakley translates complex mathematical challenges into plain English to open the door to mastery of numbers and science. Even if you are convinced that you don’t have a knack for numbers, Bottom Line recommends this best-selling learning guide to help you conquer your math fears forever.
Regular Price: $18.00
Special Price: $16.20
The Definitive Guide to Professional Behavior
Whether you�re eating lunch with a client, Skyping with your boss, or meeting a business partner for the first time--it's all about how you present yourself.TheEssentials of Business Etiquette gives you 101 critical tips for improving behavior in any business situation--all delivered in a quick, no-nonsense format.
"If you are looking for practical guidelines on how to conduct yourself in a business situation, what behaviors you need to use to get ahead, and how tobe sure that you do not offend others, read this book!" -- MADELINE BELL, President and COO, The Children's Hospital of Philadelphia
"Pachter has once again done an excellent job at highlighting some key tools to succeed in leadership and how to conduct yourself in the workplace." -- JOSEPH A. BARONE, PharmD, FCCP, Acting Dean and Professor II,Rutgers University, Ernest Mario School of Pharmacy
"The pragmatic advice Barbara offers is sure to meaningfully help people be more confident and effective in multiple business situations." -- ELIZABETH WALKER, Vice President, Global Talent Management, Campbell Soup Company�Readable, well-organized . . . presents practical, sound advice on the most common situations involving business etiquette: communication, body language, dress, dining, telephone, and cell phone use, making presentations, job interviewing, and many other essentials. Recommended. All business collections and readership levels.� -- CHOICE